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VACANCY: Brand Manager At GBfoods Nigeria

GBfoods Nigeria  is seeking to employ suitable and qualified applicants to fill the position of  Brand Manager.
The Position is based in Nigeria.

Role & Responsibilities

  • To harmonize, implement and control the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio.
  • Overall goal is developing, managing & sustaining a profitable brand/brand portfolio.

Main Tasks:

  • Provides input into the brand strategy review (situational analysis)
  • Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
  • Responsible for managing the integrated Marketing Plan (IMP) & resulting commercial programmes, and the new product introduction (NPI)
  • Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
  • To coordinate, in conjunction with the Consumer insight team, the taking on of studies about the product and / or consumer, to cover in time and method, information requirements detected
  • Delivers agreed brand, channel targets and profitability
  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
  • Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
  • Develop & updates generic planograms and looks of success aligned to brand strategy
  • Ensures communication to all relevant stakeholders during projects
  • Manages day to day interactions with agencies and assists with evaluation
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
  • Effective management of A&P budget
  • To define monthly sales forecasts together with sales and demand planning

Requirements

  • University degree, minimum of 3 years’ brand management experience in a multinational FMCG organisation
  • Proven track record of delivering business result and managing a profitable brand

Other key competences for success:

  • Presentation skills
  • Analytical skills

CLICK HERE TO APPLY

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